Monday, 27 July 2015

Editorial: Inner Child

I haven't published any behind the scenes posts or editorials for a while now. Possibly because I used to do it quite a lot and I worried it would get a little repetitive, but I think it's been long enough to have surpassed any chance of that being the case now, so...

'Inner Child' was shot in a tiny studio with tiny windows on what was almost certainly the hottest and sunniest day of the year so far. Grief for the loss of a rare sunny day aside, it was a fun shoot with lots of weird and wonderful clothes and props which you could say injected all the sunshine we needed into the day. You could also say that the team were their own little rays of sunshine. Not the kind of sunshine that you can frolic in, but sunshine nonetheless.

We were joined on the day by three new friends that were created as part of Rebecca Carrington's incredible collection. The three creatures you see below ('Dream' the parrot, 'Lola Child', and 'Kid' the dog) are the products of the magical tale of Ruby Ribbon; around which Rebecca's collection was designed. Alongside Rebecca's collection, we had beautiful pleats and layers courtesy of Sonia Wan, mesh and ironic statements from Marianne Auvinet Gould, and sheer slips and luscious lashes from Niamh Maguire.

L: 'Dream', 'Lola Child' and 'Kid', R: 'Lola Child' and pieces by Marianne Auvinet Gould and Sonia Wan


L: 'Kid' and proof that all dresses should have eyes on them by designer Niamh Maguire, R: Amazing jacket with the biggest and best zip, by 
Marianne Auvinet Gould





The whole thing was shot on film and, as is usual when Lucie and I shoot together, we coaxed our model into a whole host of unusual poses. Luckily Ella, our model for the day, practices yoga regularly so wasn't phased by getting down on all fours in the name of fashion. The shoot was very much based on movement, awkwardness and, believe it or not, the concept of an Inner Child.

The resulting editorial has been published by Sicky Magazine. See a few sneak peeks below or head over to my website to see the full story.




Photographer: Lucie Crewdson, Stylist: Sophie Benson, Hair & Make-up: Rebecca Anderton, Model: Ella @ Boss

Wednesday, 22 July 2015

#INSTASPRANK

Illustrator Sprankenstein 'cannot draw real life faces or hands'. Not that it matters - her swoops, swirls, tentacles, and other worldly creatures tell a story all of their own. I came across Sprankenstein's work thanks to her recent Instagram-based project. Simply tag one of your images with #INSTASPRANK and in due course you will be tagged in the re-imagined version of it. After seeing a number of images with the tag, I was intrigued and tagged one of my own; an editorial image for TEETH Magazine. Sprankenstein (or Jade Spranklen as she was dubbed at birth) then worked her magic on the image, adding her trademark rays and a beautiful, dark heart. Of course, I loved it and gushed about it on every social media platform I have, and therein lies the route to Sprankenstein spreading to an ever widening audience.


Sprankenstein's re-imagine of an images from 'Aurora' for TEETH Magazine











































The #INSTASPRANK tag and Sprankenstein's reputation is quickly gaining ground, so I wanted to find out a little more about the artist behind the hashtag...

"While I had always spent a lot of time doodling and generally living in my own little world, becoming an illustrator never consciously entered my head until I failed quite spectacularly at my Further Maths A-Level and had to pick up another subject super quick. I immediately took A Level art and that’s pretty much where this all started becoming a reality. I’d get in a lot of trouble for doodling my characters in lessons instead of painting still life and not sticking to the rules of traditional rendering or scale in general! One teacher even called home about it!"

After this quick change in direction, Jade went on to study the subject further, first at Hertfordshire University, and then at Portsmouth University. She says it's here that her style became 'unforgivably more creepy, eerie and playfully sinister.'

After graduating she moved straight into freelance work, illustrating under the guise of Sprankenstein in order to achieve that separation that allows her to illustrate without restrictions. "When clients see the name Sprankenstein, they know what kind of thing they're getting into."

So, with an already impressive client list under her belt (Levi's, Polydor, Latitude Festival, and Clean Bandit to name a few), how did the #INSTASPRANK project come about?

"A friend of mine, Whinnie Williams, asked me to illustrate over one of her Instagram pics. She then shared it for me and other people quickly got involved! I will get tagged in a photo from people all over the world and I go wild on it. It is such a great project because I never know what I’m going to get tagged in, and each photo generally sets the theme of what kind of imagery I will use. Once I've illustrated it, I will repost and then the recipient will share on their feed and spread the word. My waiting list is getting bigger and bigger everyday. It’s overwhelmingly special!"

@chloeowens


@hellohellododo


@lauralahayden


@zoehancockstyle








































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With such a creative and individual approach to her work, it makes sense that her self promotion (perhaps accidental but nevertheless very effective and super fun for all involved) would follow the same pattern. By enlisting her Instagram users to supply her with endless inspiration, Jade has managed to create a playground in which she can be free to experiment with, and explore, her imagination and illustrative style. In her own words, "I think that if my imagination were a human, this would be its time to party".


Monday, 6 July 2015

Two Worlds Collide

Since becoming one of those people who go to the gym all the time and enjoy it, I've found it's affected how I dress in two ways. Firstly, I become much more lazy when it comes to everyday dressing because, compared to leggings and a vest top, everything feels like making an effort. Secondly, I am infinitely more drawn towards anything with so much as a hint of a sportswear edge.

I sometimes find it difficult to reconcile the two things that arguably take up the most of my time. Of course, fitness and fashion have developed a strong connection thanks to the rise of sportswear as a wardrobe staple and an endless stream of designer/sportswear label collaborations but I do tend to end up struggling to find a balance between the two, and inevitably feel pulled one way more than the other, and then back again. This seems to have settled of late, however, and just as I seemed to have reached an equilibrium of sorts, two collections were released which managed to pin point exactly how I envisage the perfect meeting point between fashion and sportswear. First up was Fyodor Golan's debut Resort collection...

Frills and flowers meet football field styling in the label's first ever pre collection. Whilst pre collections are usually a commercial endeavour in order to get more stock into shops to bridge the gap between seasons, Fyodor Golan's offering is still very much driven by creativity. The injection of a sportswear influence works well again their dense layers and rich prints; offsetting the ultra feminine vibe of the gowns and full skirts. Race cars feature heavily amongst the prints, both as a repeating pattern, and manipulated and melted into psychedelic swirls. The fluidity of these lines is mirrored in the scribbled floral designs and the shape of the asymmetric cuts which sweep around the body.






Next up is Mary Katrantzou's latest collaboration with Adidas Originals. The collection is, we're told, a nod to 80s sportswear, but it certainly seems to take a lot of inspiration from the tennis courts as well, with plenty of pleats, and dresses that wouldn't look out of place at Wimbledon (although they may be subject to dress code violations thanks to the very much not-white colour palette and abstract prints and motifs). The collection is the perfect meeting between high fashion and sportswear. It's unsurprising that it's heavily print-based considering who it has been designed by, but that's not to say that the design of the garments themselves has been overlooked. Even the floor length dresses have subtle touches of sportswear detailing that might leave you feeling like a quick stint on the court, no matter how impractical the reality.




If only I could wear all this to the gym...